9 Surprising Benefits of Email Marketing

Published on October 28, 2022

                                                                              

How important is email marketing? It’s one of the most effective ways to reach your audience and drive sales, so you should make sure you’re doing it right. You could have the best product in the world, but no one will know about it if you don’t market it effectively. There are plenty of benefits to email marketing that don’t get as much press as other digital marketing channels, but are still very useful in getting more eyeballs on your business and generating more sales. This list will explore 9 surprising benefits of email marketing that you might not already be taking advantage of.

How important is email marketing? It’s one of the most effective ways to reach your audience and drive sales, so you should make sure you’re doing it right. You could have the best product in the world, but no one will know about it if you don’t market it effectively. There are plenty of benefits to email marketing that don’t get as much press as other digital marketing channels, but are still very useful in getting more eyeballs on your business and generating more sales. This list will explore 9 surprising benefits of email marketing that you might not already be taking advantage of.

1) Email marketing is measurable

One of its biggest advantages is that it’s one of most measurable forms of marketing. You can track who opens your emails, who clicks on links and where these leads go next. This can give you valuable insight into how your campaigns are performing and whether they need changing or not. It’s also an affordable way to get in front of large groups of people at once. The average cost per click is around $1, while email marketing as a whole costs less than other forms like display ads and even Facebook Ads to name a few.

Emails tend to be shorter than Twitter updates or new posts on Facebook so sharing them can happen more quickly in response to events happening online throughout your day rather than having long stretches of down time when you have nothing new available for posting. There's no limit on reach: Another benefit for marketers today is that there aren't any limits on reach anymore.

2) Email marketing gets high ROI

There’s no denying that email marketing is a great way to stay in touch with your clients. But, you may be surprised to learn just how much value it can bring your business. A major benefit of email marketing is its high return on investment (ROI). Studies have shown that e-marketing has higher ROI than social media, even though most businesses spend more time and money on Facebook, Twitter and other platforms.

It makes sense when you consider that email marketing provides you with an easy way to communicate directly with consumers without spending extra time and money on advertising. And because e-mail takes only seconds for someone to read, if it’s relevant, it could lead to increased sales or revenue.

3) Email marketing builds trust

When you send emails to a list, it's understood that you have that group's permission to communicate with them. If you're building a new website or service and need people to sign up for updates or information about your product, email is one of (if not THE) best ways to get those users on board. A study from Data Mail showed over 92% of recipients consider email marketing as trustworthy and 76% claim they trust companies more when they receive their emails.

According to Mary Meeker’s 2014 Internet Trends Report, 86% of US Internet users use email daily and 65% check their email hourly—in other words, if your target audience uses email at all, it's likely they'll see your messages.

4) Email marketing does not require many resources

Even if you don’t have a large marketing budget, email marketing remains a viable option for your marketing strategy. The only thing you need is access to a computer and an Internet connection, both of which are widely available. While larger companies might spend tens or hundreds of thousands on sending email blasts, most businesses can get started with nothing more than $100 per month. It’s one of many reasons why it’s becoming one of the most popular ways to connect with clients and customers!

5) Email makes it easy to communicate with your customers

Email is quick and easy: For a small business owner with limited time, sending out emails only takes a few minutes per day. Many providers have great templates you can use for free and make sure all your contact information is always up-to-date. It requires less planning: Another advantage of email over social media or paid advertising channels is that it doesn’t require much planning to do every day.

Whether you are sending coupons or announcements, email is a great way to reach customers. It doesn’t matter what industry you’re in, email marketing can work for anyone. Ease of Use – It doesn’t matter what device your customer uses to read their emails; it is always accessible. As long as they have an internet connection, they can check their inbox and see any deals or promotions you send them.

No Postage Required – This might seem like a simple benefit; however, it makes things much easier than mailing out brochures and brochures every month. Your business will be able to save money on postage, which can go towards advertising costs and help make your business more successful!

6) Emails are convenient for both companies and customers

For consumers, email marketing is an instant and convenient way to see new deals and discounts on products they may be interested in. For businesses, sending out emails allows them to tailor their communication to their customers' specific interests—no more dealing with customers who don't want what you're selling. Surveys have shown that consumers overwhelmingly prefer receiving emails from brands rather than other forms of advertising; one study found that 82% of online consumers had engaged with brands through email, making it a more effective platform than Google Ads.

In short: Email works for both sides!

7) Email marketing can be automated

By using an automated email marketing service, you can turn your business into a home-based business. This means that as soon as you get home from work, your newsletter is sent out and ready to go. You’ll reach more people: More people than ever are accessing their emails from smartphones and other mobile devices.

Emails are easier to read on smaller screens, which means that there is no shortage of ways for them to reach customers in the pocket. Let’s say that someone sees your ad on social media and wants to learn more about what you offer? Send them an email! Mobile device owners often scan through their inboxes quickly in search of interesting or useful content.

8) Gmail will make sure you never forget an email campaign again

We all have that feeling in our gut when we’ve completely forgotten about an important deadline. Gmail’s marketing reminders are like guardian angels that are always looking out for your business, and they’ll never fail to help you remember to deliver those deals and promos. Many marketers have found success with sending emails at key points in their customer lifecycle; that is, it makes sense to remind someone who just bought from you a couple days ago to review their purchase, while it would be weird if you sent an email two months after someone registered for your list. Remind your customers how valuable they are by sending targeted emails based on their actions over time – never worry about forgetting or spamming again!

9) Don’t underestimate the power of social media in email marketing campaigns

According to a study by Monette, email marketing generated 4.5 times more revenue per user when it was supported by social media channels. Offer customers a win-win situation: For example, when you include your store’s Facebook page or Twitter handle in your emails, you increase traffic to your social media pages and encourage shoppers to return to your site. As a bonus, visitors might even convert on their first visit! Provide relevant links and buttons that will lead customers directly back to a specific area within your site – be sure that those pages contain what they need, whether it’s purchasing information or additional content.

After all is said and done, there’s no denying that email marketing is a great way to grow your business. You can reach more people, better connect with customers, and boost your sales. Before you begin an email marketing campaign, make sure to think about what your goals are for reaching out to customers through emails and how you will achieve those goals. And don’t be afraid to try different approaches until you figure out what works best for your business!

Also Read:  The Ultimate Guide To Email Marketing: A Simple And Step-By-Step Guide.

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