7 Reasons to Use a PPC Management Service.
What is PPC management?
PPC management, or pay-per-click management, refers to the service of managing search engine advertising programs, typically Google AdWords and Bing Ads.
PPC management often helps companies grow their business in many ways, including increasing brand awareness, getting more traffic to the company’s website and ultimately increasing the company’s sales.
There are several reasons why small businesses should use a PPC management service to help grow their business rather than doing it themselves. Here are seven of them.
1. Budget Issues
The first and foremost reason is that many small businesses cannot afford to invest in dedicated staff for managing paid search.
It’s true—the cost of search can be prohibitive. But if you’re serious about bringing in new business through paid search, make sure you have an expert managing your campaigns.
You don’t want to fall into a false economy by cutting corners on one of your most important marketing channels. You might think it will save you money at first, but chances are it will end up costing you more than you bargained for in terms of lower quality leads or lost sales due to poor performance.
If you’re not ready to invest in a full-time employee, consider outsourcing your PPC management needs. An experienced agency will know how to optimize your campaign based on best practices and deliver better results.
2. You Don’t Have Time
Starting, running and maintaining an online marketing campaign is time-consuming, to say nothing of all those spreadsheets.
A PPC management service takes care of much of that work for you. In many cases, they’ll also have access to tools that can help you analyze your performance and make changes quickly when necessary.
And in some instances, it’s not just about saving time: if you’re brand new to SEO or advertising or digital marketing in general (i.e., you don’t have a team already working on your account), bringing on someone else can take some burden off your team as well as free up their time so they can concentrate on other things.
There are plenty of businesses where a dedicated marketer or strategist simply isn’t feasible, but hiring someone part-time to handle your paid search campaigns might be just what you need.
3. You're Not An Expert
While it's true that some companies and industries are better served by their own in-house teams, many businesses can benefit from outsourcing their search marketing work.
When your firm is small and you're not an expert, it might make sense to hire a company that's already experienced in managing search campaigns. This allows you to focus on growing your business rather than learning about Google AdWords, Bing Ads or another platform.
You don't need to be an expert—but you do need someone who knows what they're doing! In addition to working with agencies and consultants, it may also make sense for your business to utilize several tools.
For example, you could use an agency for larger projects while maintaining day-to-day management of paid advertising through platforms like Google AdWords. Tools like these allow even non-experts to keep up with best practices and track results effectively.
4. Technical Issues Are Overwhelming
Although you can do all of your own pay-per-click management in Excel, for example, it may not be worth it.
Pay-per-click management is complex and technical, but if you're focusing on other aspects of your business, managing your search campaigns yourself may end up being more trouble than it's worth.
As you start to take off, revenue becomes more important than setting prices and keywords--and that's where a service like ours really shines.
5. Keyword Research Is Hard
Researching keywords is hard. It’s time-consuming, and there are so many ways to go about it. You could start with some free tools like Google Keyword Planner, but then you run into issues around volume and competition.
For example, if you have an idea for a startup that would help people make healthy meals at home, you might find that healthy recipes is a lucrative keyword in search results.
But without knowing how many searches are performed on healthy recipes every month (the average monthly searches), it will be hard for you to know whether or not your business model can really take off using these keywords as part of your SEO strategy. What if there were another way?
The good news is that, in addition to using tools like Google Keyword Planner and determining average monthly searches for different keywords, there are third-party companies that provide keyword research as part of their marketing strategy. These are called pay-per-click (PPC) management services.
6. Knowing What Works For Your Business
When you’re launching a new business, it can be hard to tell which marketing tactics will prove fruitful and which will end up costing you time and money. That’s where an experienced pay-per-click (PPC) management service comes in handy.
A good PPC management service will be able to help you learn what works for your business. They’ll build your ads and create your keywords, allowing you to focus on other aspects of growing your business.
In return, they’ll bill you based on a pay-per-click model, so it’s important that they get results fast or risk losing your business.
Whether you want someone to manage both Google AdWords and Bing Ads for you or whether you prefer have someone take care of only one platform is up to you.
7. Drive sales
Relying on ad copy and keyword strategy alone won’t cut it, especially in an industry that is constantly evolving.
To be competitive in paid search, you need someone who understands how consumers think and what they respond to so your pay-per-click campaigns can offer a tangible return on investment.
It’s time to stop winging it when it comes to managing your pay-per-click advertising; do yourself a favor and partner with professionals.
The best way to ensure you get consistent results from your online marketing efforts is by working with a third party service provider. A dedicated team of experts will help ensure your company’s success.
As digital marketing continues to grow, more and more companies are adding online services like social media marketing and mobile app development to their list of offerings.