What’s the worst mistake you can make in marketing? Probably sending an email blast. While they might seem like the easiest way to send a message to your customers, email blasts are actually one of the worst things you can do in marketing today because they usually accomplish nothing more than annoying your customers and wasting your time, energy, and money on doing something that doesn’t work effectively anymore.
In this article, we will be discussing:
What is an email blast?
Email blasts, the worst mistake you can make
4 Reasons why email blasts should be avoided
5 ways to do an email blast right
rules for sending a successful email blast
Frequently Asked Questions about email blast
What is an email blast?
An email blast is just what it sounds like - sending emails to a large group of recipients at once. This used to be one of those things you did only with permission, but these days everyone does it. It’s become so common that many people now don’t even see it as spam (because they get so much spam that anything else looks good by comparison).
But there are some very good reasons why email blasts are something you should avoid like the plague.
Email blasts, the worst mistake you can make.
It’s a huge mistake, and one that causes many companies to fail in their efforts to market themselves. Most business owners either misunderstand email blasts or use them incorrectly, which can hurt business more than it helps.
Before you send an email blast, make sure you understand how they work and how they can benefit your company. If you still feel like it’s right for your business, follow these tips for sending a successful email blast.
The idea behind email blasts might sound appealing. If you can reach a large number of people with one message, why wouldn’t you? Unfortunately, it’s far too easy to alienate your customers and tarnish your brand image by sending unsolicited messages. When done correctly, email blasts are valuable tools for reaching new customers and increasing sales.
However, when used incorrectly or excessively they can damage your business’ reputation by spamming users and driving them away from any communications from your company. Still unsure about whether email blasts are right for you?
4 Reasons why email blasts should be avoided:
They aren’t targeted.
Most people who send out email blasts end up getting them into more spam folders than inboxes because they send them to lists of random addresses and hope for the best. The fact is, if you want your message to reach its intended audience, you need to target your message directly at them.
They don’t have any value for their recipients.
One of my biggest pet peeves about email blasts is that most of them are little more than advertisements. In other words, they don’t actually add any value to their recipients’ lives; instead, they exist solely to make money for someone else.
They can damage your reputation and brand.
If you’re sending out mass emails without permission, chances are pretty good that your recipients will associate your name with spam. That means when they hear about you or your business later on, they might think twice before responding or taking action.
They waste time and resources on both ends.
When you send an email blast without permission, not only do you annoy people and potentially hurt yourself professionally—you also take time away from your employees and clients who could be working on more important tasks for your business.
5 ways to do an email blast right.
Here are five ways to do an email blast right Your customers want to hear from you. An email newsletter is a great way to connect with them and drive traffic back to your website, but it’s important that you don’t send out blasts willy-nilly. In fact, doing so could result in lost sales.
To make sure your message gets through—and not tossed into someone’s spam folder—follow these five rules:
1. Be sure your audience wants what you have before blasting away.
2. Don’t overwhelm people with emails.
3. Put useful information into every message.
4. Ask for feedback and insight from recipients.
5. Follow up quickly on any leads generated by your blasts.
There’s no denying that most businesses would be more successful if they were able to get their messages directly in front of their target audiences. However, companies must follow certain rules when sending email blasts because otherwise those same audiences might unsubscribe or even mark their messages as spam.
Rules for sending a successful email blast.
Keep in mind that most email service providers have limits on how much you can send out each day. As a rule of thumb, don’t send more than 5 emails per hour. This means if you have 2,000 contacts, it would take 20 hours (40 minutes per email x 40 emails) to reach everyone. The same holds true for sending via SMS; however, most texting services will cap your daily text at 10 per day.
Follow these rules and your blast should get through without any problems. If not, start again another day and be sure to give yourself plenty of time before your deadline so everything runs smoothly.
Also remember that many people unsubscribe from blasts because they are tired of receiving them or are already subscribed to one or more lists.
- Make sure you check each list against opt-out lists, as well as those who have opted out previously. And never buy a list - it's illegal and unsavory, plus there is no way to know who is on it!
- Even worse, there's no way to tell if someone has just given up their email address because they don't want it anymore! Don't let these mistakes cost you valuable time and money!
- Avoid getting stuck with a pile of returned messages by following our tips on writing effective copy. Your goal is to create an engaging message that compels recipients to click through to your site or store.
- Be direct and ask them questions they'll answer yes to. Avoid hype, fluff, jargon and promotional language – speak directly to your audience in plain English.
- Remember: The subject line is key – get it right and open rates go up while spam complaints go down!
Frequently Asked Questions about email blast:
Here are a few questions that come up often when businesses think about sending out email blasts. These can be used as a checklist before you send your first email blast or whenever you want to consider different options.
What do I need to do before I begin an email blast?
Before you can begin any kind of email campaign, it's important to gather all of your customer information together into one place and decide which customers are worth reaching out to. For most small businesses, it makes sense for them own their email lists so they have full control over who receives emails from them and when.
If you don't already have a list or if you'd like to build a new list, there are many different ways to do that.
When to use Email Blasts?
The best time to send out a mass email is when you have relevant information or news to share that will be of interest to your current customers. So make sure that each email blast has something that customers really want to hear. If they don’t want it, you might as well not send it.
After all, if your subscribers don’t care, why should they bother opening?
Put yourself in their shoes and ask yourself: What kind of emails would I open if I didn’t know they were coming from my favorite company? If you can answer that question honestly, then you are on your way to sending successful email blasts.
How do I send my first email blast?
Once you've got everything set up and ready to go, sending your first email blast is pretty straightforward. There are plenty of free tools that make it easy for anyone to send mass emails but if you're looking for something more advanced with more features (like analytics), there are also paid options available that offer those features as well as more robust design options.
How long should I keep my email blasts?
It's important to make sure that you're not sending out emails too frequently, otherwise your subscribers will get annoyed and unsubscribe. To avoid that, most experts recommend keeping your emails between 1-3 times per month.
If you have a lot of new products or services that you want to promote, then it might be worth sending more than once per month. But if you don't, then sticking with once or twice a month is probably best.
How can I know when my email blast has a high open rate?
The most important thing to know about your open rate is that it's not necessarily going to be high. Some people may not even open your email blast, which can be disappointing, but you should still expect around 20% of your subscribers to actually open and read it.
In conclusion email blast is a great way to advertise your product or service. It is not only fast and efficient but it can also be very effective. The key is making sure you are doing it right.