Are you looking to market your business through LinkedIn?
If so, you’re in luck! LinkedIn has millions of members, so it’s an incredibly popular way to reach potential customers and clients.
However, there are ways to advertise your business on LinkedIn that will have greater results than others.
Here are seven effective ways to advertise your business on LinkedIn so that you can reap the benefits of this leading social media site.
1) Target your goals.
Just like any other social media platform, you need to have a plan and specific goals in mind when using LinkedIn to promote your business.
Whether you want to increase brand awareness, drive traffic to your website, or generate leads, you need to know what you want to achieve before you start posting.
Once you know your goals, you can create content that is aligned with those goals and start seeing results.
2) Aim for high reach.
You want as many people as possible to see your content, and LinkedIn offers several ways to increase the reach of your posts.
Try using hashtags, tagging other users, and posting in relevant groups. You can also boost your posts with paid advertising.
Be sure to create an ad that will get attention and drive traffic back to your site or blog post for maximum impact.
Your ads will be most effective if you set them up like a normal post – make sure you have a strong headline, image, description, and compelling call-to-action.
You’ll also want to use geo-targeting so that only potential customers in the area where you’re targeting will see your ad.
3) Use images and videos when possible.
People are visual learners, and according to research, posts with images see 2.3x more engagement than those without images. The same goes for videos; they're even more engaging than images, yielding a 4.8x higher engagement rate.
So, when creating content for LinkedIn, be sure to use images and videos whenever possible.
4) Invite people to your webinar.
You can’t just invite people to your webinar and hope they sign up. You have to give them a reason to do so. Explain what they’ll learn and how it will benefit them. Use strong language that creates a sense of urgency.
If you're struggling to get people to your webinar, try inviting more people. A great way of doing so is by using social media and online networks such as Twitter and Facebook.
You can also target people based on their professional interests and common traits. This way, you'll know that they're likely to be interested in your topic, increasing your chances of success.
5) Create more content on LinkedIn.
Creating content is one of the most effective ways to advertise your business on LinkedIn. By sharing articles, blog posts, infographics, and other forms of content, you can reach a wider audience and generate more leads.
Plus, regular content updates will keep your profile active and engaging.
Along with creating content, focus on quality over quantity. While it’s important to share multiple pieces of content regularly, you also want your followers to remember your content and share it as well.
To do that, make sure that each piece of content is both valuable and well-written. Use specific examples from your industry and include tips or advice for your readers.
6) Follow your contacts to get notified about their updates.
When you follow a contact, you’ll get notified every time they update their profile or post something new on LinkedIn. This is a great way to stay up to date with what’s going on in your industry and with the people you know.
Plus, it allows you to easily engage with them by commenting on their updates or liking what they post.
To start following your contacts, visit their profile by clicking their name in your inbox or search results. Then, click Follow and you’ll be updated every time they post new content.
Once you follow someone, you can also find updates that are relevant to your industry using LinkedIn Search. Learn more about finding and following updates using search here.
7) Invest in paid advertising.
LinkedIn Ads is a different way to use the site than most people are used to. You create an ad, much like you would on Facebook or Google, and then target it to people based on their LinkedIn activity.
It’s not a platform you can use for direct sales. For example, you can’t send potential customers directly to your landing page with a button that says buy now.
Instead, you can target ads based on what people do and don’t do within LinkedIn. If someone hasn’t filled out their profile or downloaded an eBook, they could see an ad encouraging them to do so.
For instance, if you’re a company that sells software, you might run an ad encouraging people to download a free trial of your product. Then if they do, you’ll follow up with them and try to persuade them into becoming a customer.
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