If you have social media accounts and you’re willing to put in the work, you can start creating your own social media content and making money from it. The question is, how do you know if you’re cut out to be a successful social media content creator?
There are many characteristics that all successful social media content creators share, so here are the top 10 traits of a successful social media content creator. Once you know what makes them tick, you can emulate their success!
1) Be a problem solver
The most successful social media content creators’ approach social media from a problem-solving mindset, identifying problems, devising solutions, and then creating content to fix them.
For example, if an ecommerce company notices that customers have questions about returns after purchasing through their website, they might create an informative video about how easy it is to return something using Instagram Stories or Snapchat—the very platforms where their customers are likely to be looking for answers in real time.
Your solutions don’t need to be complicated; some companies solve problems by providing simple tips or offering more detail than they would on other platforms like Facebook or Twitter.
2) Be aware of current trends
Whether you're creating images, text, or video content for social media, being aware of current trends is a big part of your job as social media content creator.
Social media channels and platforms are updated regularly and it's important to keep up to date on those changes in order to deliver fresh content to your audience (and potential customers).
Conducting market research is an easy way to do that; making sure your research isn't simply random facts about other brands in your industry will help put you ahead of competitors who just randomly regurgitate what's currently hot on social media without real analysis or critical thinking skills.
This can take time—so stay on top of news and be sure not to let too much time pass before creating new social media posts for yourself and your team.
Look around online—if you can find someone who has some relevant experience, see if they’re interested in partnering with you on your first campaign. Or if that doesn’t work out, ask someone you trust to read over what you create before you publish it and provide feedback.
It can also be helpful to pay attention to other social media content creators in your field; what are they publishing?
How frequently do they publish?
How do they interact with their followers/fans?
Imitation is a great way to learn and there’s no better place than social media for mimicking successful habits!
4) Have well-defined goals
A social media content creator should have concrete, measurable goals for their work.
If you’re looking to advance your career or make money from your creative passions, then it’s important to understand where you want to go with social media and what kind of role social media can play in that journey.
How will you decide when you’ve made it?
What does success look like for you?
Then plan how social media can help get you there, as well as how long it will take (not just months or years—but what day?).
It might seem limiting at first but having concrete goals makes your success more predictable and gives your hard work a sense of purpose.
5) Try new things
The best social media content creators are never content with repeating old things—instead, they're constantly trying new things and evolving.
The best content does not always rise to the top, especially since there are no formulas. instead, it takes creativity, effort, and an insatiable desire to succeed.
If you're serious about becoming a successful social media content creator, you must be willing to try new tactics as often as possible—even if some of them don't work out in your favor.
That's how you can keep growing and find success. The more you learn from your mistakes along the way, the better off you'll be in the long run!
6) Add value to your followers
As an aspiring social media content creator, you want to do your best to add value to your followers’ lives.
After all, they don’t want to simply follow your business page just because it looks pretty; they want information that will improve their daily lives in some way—whether it’s tips on improving health or how to manage their finances more effectively.
Every social media platform offers its own unique opportunities for content creation, but overall, look for topics and angles that will have practical value for users and stick with them throughout your career as a social media guru.
7) Have fun while you’re doing it!
One of my most popular pieces of advice to social media content creators is to remember that you’re creating content.
I know that sounds silly, but after reading countless articles and books on social media strategy or whatever other buzzword, people forget what they’re supposed to be doing: having fun!
Social media isn’t a chore; it should be about creating things you enjoy and sharing them with friends, family, and followers you care about.
You might build relationships with brands along the way or increase your following—but at its core, social media is about sharing your passions and interests with others who want to do exactly that as well!
8) Network with other influencers
It’s becoming increasingly clear that to be an effective social media content creator, you need to build meaningful relationships with other top social media influencers and connect your brand with other companies that already have significant followings.
By doing so, you can work out mutually beneficial deals where they feature your product, and you promote theirs.
The best way to do that is by building relationships face-to-face at conferences or via social media (such as following each other on Twitter).
This can be time consuming but if done right, it will pay off tremendously in terms of exposure for your brand. Just think about how one little like from Kylie Jenner on Instagram can send sales soaring into record territory for brands!
9) Stay up to date on technology
To be successful, social media content creators must have knowledge of what’s trending, who’s popular in certain industries, and how to use each platform most effectively.
Without staying current on technology and incorporating trends into your posts, you’ll fall behind faster than you can say, #nomakeupselfie.
However, being trendy isn’t just about being cute or keeping up with everyone else; it also means updating your account regularly to stay connected with fans and keep them engaged with your brand (and keep them coming back for more).
10) Avoid being negative
Social media has changed how companies do business, but if your brand is going to succeed on social you need to remain positive and never act in an unprofessional manner.
Your goal as a social media content creator should be simple: create relevant content for your target audience that gets shared across social channels.
If done correctly, you’ll get your company or product in front of people who will spread awareness via their friends and followers—leading to more customers, sales and profits down the road!
Although there are plenty of different personality types that can make an excellent social media content creator, these ten characteristics stand out as being incredibly useful to have.
If you feel like you fit into one or more of these categories (or if you know someone who does), then I highly suggest looking into becoming a social media content creator!