Email marketing can be one of the most effective ways to generate sales, especially if you’re an ecommerce business trying to reach new customers.
But when you aren’t sure what you’re doing, this strategy can end up costing you more than it helps you.
To avoid common mistakes and really achieve success with email marketing for ecommerce, consider using these five tactics in your next campaign.
The top five email marketing strategies that are guaranteed to boost your sales.
1) Set a goal.
When starting your email marketing strategy, you need to set a goal.
What do you want to achieve with your email marketing?
Do you want to attract new customers?
Do you want to create brand awareness?
Do you want people to click on your links and make purchases?
Do you just want them to read your emails without taking any action?
There are many reasons why an ecommerce business might use email marketing.
Once you know what result you’re aiming for, it’s much easier to determine which email marketing strategies will give you success.
2) Have a landing page for each offer.
With email marketing, the goal is to get customers to take action, whether that’s making a purchase, signing up for a newsletter, or clicking through to your website.
To do this, you need to create compelling offers that will incentivize your audience.
One way to do that is to create landing pages for each offer you send out. Each landing page should be different and customized to fit whatever it is you’re offering, whether that’s a discount code or an email newsletter signup.
3) Have an unsubscribe feature with every email.
If you're like most ecommerce businesses, you rely heavily on email marketing to reach and engage your customers.
But with so much competition in inboxes these days, it's more important than ever to make sure your emails stand out and provide value.
One simple tactic to help you with that is to have an unsubscribe feature available in every email you send out. It doesn't have to be buried in tiny font at the bottom of your emails, either.
4) Send emails at appropriate times.
One of the most important aspects of email marketing is timing. You need to make sure you’re sending your emails at a time when your customers are most likely to check their inboxes and act on your message.
For most businesses, that means sending emails during business hours or early in the morning. But it could also mean sending emails on weekends or late at night, depending on your customer base.
It’s important to note that most email service providers offer tools to help you schedule your emails. Use these tools if you have access to them, and if not, set a reminder in your calendar or planner to send out your emails on time each week or month.
5) Create smart offers.
As an ecommerce business, you need to have a solid email marketing strategy in place to reach and engage your target audience.
You must create smart offers for your customers by studying competitors' offers and providing smart offers to increase your sales.