URL Shortener: 6 Reasons Why You Need It.

Published on October 28, 2022

With so many URL shortening tools available online, it can be hard to pick which one to use.

Do you go with the most popular, the cheapest, or the one with the coolest features?

Here are six reasons why you need a URL shortener tool, and how it can help you with your website marketing strategy.


1. URL shortener: Increase Your Website Traffic.

URL shorteners have been around for a long time and can be found on many different websites. The purpose of URL shorteners is to enable you to shorten your URL, which in turn helps with SEO.

When people click on the shortened URL, it takes them directly to the page that you want them to see. But aside from SEO, there are many other benefits that come with having a URL shortener.

A popular reason for using one is that it enables you to track how many people clicked on your link.

If you want to increase traffic on your website and want to know what types of content works best, then you can use a URL shortener.

2. URL shortener: Easy-to-Use to Use.

URL shorteners are popular for a few good reasons. One of the most popular is that they can make your website address shorter and easier to type.

This is especially true if you're using a marketing campaign because it will be easier for people to share your URL and for people on social media sites like Twitter or Facebook to post it. Furthermore, URL shorteners can also help you track how many times the link has been clicked.

For example, when a person clicks on an URL shortened link, this opens a new browser tab with the site's main content in view.

In other words, each click counts as a visit to the site.

Read also: Short Links: 10 Benefits to Make You Take the Plunge

3. URL shortener: Free of Charge.

Free and easy to use like THE-LINK.ME, a URL shortener is a valuable tool to have.

You can use it to create unique links for advertising and marketing campaigns, shorten long links when posting on social media sites, create shorter URLs for your website domain name or redirect visitors from old URLs to the new URL.

4. URL shortener: Customizable.


You can customize your short URL to have the domain of your choice. Not only that, but you  can also select from four different types of redirections.

For example, if you choose a custom redirect option, then when someone clicks on the shortened link, they will be redirected to any website you specify.

If you choose a domain redirect option, then when someone clicks on the shortened link, they will be redirected to the site of your choosing without having to enter a URL.

Read also: 7 Ways to Use a Custom URL Shortener for Your Business

5. URL shortener: Shareable on social media.


A URL shortener is a tool that will help you optimize your social media posts.

When it comes to platforms like Facebook, Instagram, and Twitter, there are certain character limits for the different types of posts.

For example, on Twitter there are only 140 characters per post. This can be tough when you want to include a link in your tweet. If you use a URL shortener, you can shorten the link so that it doesn't take up as much room in your tweet.


6. URL shortener: Save your time.

A URL shortener is a site where users can shorten their long URLs to make them more manageable. The best part is that these sites will also allow you to link back to the original URL.

So, if the user wants to share their shortened URL, they can easily do so with a simple click of a button.

In this case, it saves the user time because all they must do is type in the shortened URL and not worry about all the extra details.


With THE-LINK.ME , you can shorten any URL with a custom domain name.

And the best part? The service is free! That's right, we want to give you as many reasons as possible why you need URL shorteners, so that you never have to pay for one again.


What are you waiting for? Get started!

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